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About us


We are a plumbing, bathroom and heating merchant located in Whakatane in the sunny Bay of Plenty.

The pink plumbing shop was established in 1911 by Sidney Samuel Shapley before bravely defending NZ in WW1. Upon his return he dedicated his time towards growing S.S.Shapley & Co Limited (The business behind "The Pink Plumbing Shop") into a great plumbing shop and all around asset to the community.

In 1946 Sidney's sons John Shapley and Sid Shapley took over the business of hard work while still finding the time to enjoy Whakatane's beaches and great sailing! Come visit sometime!

Being quite involved in the family business must've rubbed off on Ron Shapley (John's son) as he found himself buying half of the business in 1979. This was a big step for Ron.

Sad to say but in November 1994 Sid Shapley passed away leaving Maurice Shapley (Sid's son) the other half of the business.

Along came 1997 where S.S.Shapley & Co. would be divided due to new business adventures. Ron and Maurice Shapley split S.S.Shapley & Co into two different business. Ron Shapley continued running the retail shop known today as S.S.Shapley & Co. the Pink Plumbing Shop!!! Maurice Shapley formed Shapley Plumbing.

In 2014 Ron Shapley sold the retail business S.S. Shapley & Co to his son Jono.  Jono is the 4th generation of Shapley's to own this store. He feels extremely proud to be carrying on the long line of family ownership and be putting his own mark on the longstanding business's history.

Today at the pink plumbing shop you can still find friendly smiling staff taking care of your plumbing, bathroom and heating needs or maybe even just a cup of coffee. Some staff have been here for over 30 years which is just amazing, thanks to them we can continue to deliver great service and advice.

It's been long enough and S.S.Shapley & Co. cannot keep the specials and great advice contained within the Bay of Plenty area. We have created this online shop to treat the rest of New Zealand to our well priced products and excellent service. Have a shop around, we hope you find the site easy to use.