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About us


We are a plumbing, bathroom and heating shop located in Whakatane in the sunny Bay of Plenty.

The pink plumbing shop was established in 1911 by Sidney Samuel Shapley before bravely defending NZ in WW1. Upon his return he dedicated his time towards growing S.S.Shapley & Co Limited (the business behind the pink plumbing shop) into a great plumbing shop and all around asset to the community.

In 1946 Sidney's sons John Shapley and Sid Shapley took over the business of hard work while still finding the time to enjoy Whakatane's beaches and great sailing! Come visit sometime!

Being quite involved in the family business must've rubbed off on Ron Shapley (John's son) as he found himself buying half of the business in 1979. This was a big step and turned out to be the right one as today customers flock to the pink plumbing shop to heed Ron's advice.

Sad to say but in November 1997 Sid Shapley passed away leaving Maurice Shapley (Sid's son) obtaining shares. Now we have Ron Shapley running the retail shop and Maurice Shapley running van's and plumber's out of same building that the family had built the family business in. This setup worked well and time flew by with great laughs and great people.

Along came 1994 where S.S.Shapley & Co. would be divided due to market pressures. Ron and Maurice Shapley split S.S.Shapley & Co into two different business. Ron Shapley continued running the retail shop known today as S.S.Shapley & Co. the Pink Plumbing Shop!!! Maurice Shapley formed Shapley Plumbing which is still in full swing today.

Today at the pink plumbing shop you can still find friendly smiling staff taking care of your plumbing, bathroom and heating needs or maybe even just a cup of coffee. Some staff have been here for over 30 years which is just amazing, thanks to them we can deliver great service and advice.

It's been long enough and S.S.Shapley & Co. cannot keep the specials and great advice contained within the Bay of Plenty area. We have created this online shop to treat the rest of New Zealand to our well priced products and excellent service. Have a shop around, we hope you find the site easy to use and of course if you have any queries/suggestions feel free to mail us at